Website Source Code As Branding

This was a fun find: ASCII art in the website source code. This works because source code is almost always viewed with a monospace font so each column of characters line up just right spanning all the rows; meaning all the characters of the font set each use the same width—for example: the character ‘i’ takes up the same display width as the character ‘m’.

Code branding: Vimeo website source ASCII art

Code branding: Vimeo website source ASCII art

I’ve done this before, but not with website code. At a former place of employment we had a few servers for playing, developing, testing and live-serving the company’s many sites. I used the MOTD file to present (in glorious ASCII art) the name of the server when logging into the shell as an attempt to reinforce to the user which server they actually logged in to, like this:

Server identification as ASCII art via MOTD

Server identification as ASCII art via MOTD

Oh the internets are so much fun!

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